Athletics decided to incorporate the walls into their logo designs, I felt as if they were attempting to ‘glorify’ past University wrongdoings,” second-year student Lauren Cochran told the newspaper. Yahoo made a notice that, starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. To be exact, that slanted angle sits at 22.5 degrees—and it recurs throughout the new branding. But it’s not suited for a time like the present, when the novelty of the internet had worn out and most people see freely flowing information as a utility, rather than a novelty.“We were very conscious of the ’90s logo when we did this. . Yahoo first updated that old logo in 2009, flattening it and going purple (remember? PS: I allowed myself to copy the full text because I don’t know how long this interesting information will be online ( at this point the images are NOT loading in the original page ..)PPS: you can see the logos in the context of the pages here:Art Director and Senior Brand SpecialistDon’t adjust your monitor. Voici.fr. “For many, this wall evokes stringent feelings of emotional distress and pain. as you’re pronouncing it in your head, it carries the joy you had before.”Celebrating the best ideas in businessMark Wilson is a senior writer at Fast Company who has written about design, technology, and culture for almost 15 years. After an extensive, month-long buildup, Yahoo has finally unveiled its new logo. “You discover it’s hard to make it quote unquote ‘right’ in a way,” says Bierut, who ultimately believes the way the dot lands does add “a playful dangliness of the original logo that refused to be tamed away.”For the design team, the rebranding process meant identifying the strongest characteristics of the old Yahoo brand worth preserving.
Yahoo!’s abbreviated logo, affectionately known as the “Y-Bang” (“bang” is typesetter’s slang for exclamation point), was originally developed in 1997 for a button on the Yahoo! One early learning was that the name “Yahoo” actually had a strong brand presence all on its own.Leaders who are shaping the future of business in creative waysThe other strong, existing brand component that Pentagram preserved was the tilted exclamation point. . The early portal to news, weather, sports, and everything else had an unmistakable brand in the late 1990s—it conveyed the idiosyncratic, optimistic promise of those early days of the web, complete with a hand-drawn, serifed logo that seemed to giggle like a kid wearing his father’s old zoot suit, found buried in a closet.Even still, there’s just something about the way the dot of the exclamation point lines up in the full logo that feels . “We think it’s in the right position,” he says, before later adding, “I don’t want to say this, but it’s not a conventional typography.” The challenge, as he explains it, was combining non-italic Roman lettering (the letters in “Yahoo”) with a Cyrillic, italic character (the exclamation point). Toolbar that links to the front page (the full Yahoo! emblem was too wide to fit). Instead, the Pentagram-designed identity is crisp and friendly, with thick and curvy letterforms. . Yahoo used to be red). “We’d either go back and reinstate it as exactly as it was originally drawn, or do something new.”Still, when I hop on the phone with Michael Bierut, the Pentagram partner who led the rebranding, I have to confess that I still have a soft spot for Yahoo’s original logo—the quirky, red serifed word mark that got a purple facelift in 2009.Our annual guide to the businesses that matter the mostThe new logo keeps the purple and the exclamation point, but it ditches any remnants of the company’s many previous marks.What’s next for hardware, software, and services“It had a character that read as very cartoony in a way that I think expressed the rambunctious freedom of online access one day,” he says.
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