1000800 600 400 200 0 2008 2009 2010 2011Source: IDC6Benchmarking- Top five mobile phone manufacturers, by 2011 global salesVendor Shipments 2011 (Mil) Market share 2011 Shipments 2010 (Mil) Market share 2010 Annual growthKey elements of Nokias strategy Build a new winning mobile ecosystem in partnership with Microsoft Bring the next billion online in developing growth markets Invest in next-generation disruptive technologies Increase our focus on speed, results and accountabilityAbility to exploit economies of scale to generating consistent profits Innovation culture: Nokia Ventures Organization (NVO),PESTEL AnalysisIncreasing bandwidth VOIP, Near Field Technology Reducing size of devices due to advance in technologyEnvironmental issues Radiation level controls and related issues Increased reliance on renewable energy - Solar power Obtaining international operators license Lobbying Adherence to rulesFinancial stability and good capital structure Qualified staff Providing good quality service to customers Patents portfolioSustained competitive Advantage Sustained competitive Advantage Sustained competitive Advantage Temporary Competitive advantage Temporary Competitive advantage Temporary Competitive advantage Temporary Competitive advantage Temporary Competitive advantage Temporary Competitive advantagePESTEL AnalysisPrivatization of government monopoly Regulation on issuing licenses Market controls Global economic crisis Purchase power Emerging markets, Foreign direct investment Increasing need for social recognition Need for social connectivity Health concernsThreat of Substitutes - MEDIUMNo real substitutes available Tablets and portable computers8Smart Devices - Focuses on Smartphones Mobile Phones - Focuses on mass market feature phones Devices & Services Other - Includes net sales of Nokias luxury phone business Vertu, spare parts and related cost of sales and operating expenses, as well as intellectual property related royalty income and common research and development expenses.115.9 Billion mobile phone subscribers which is 87% of world population Growth lead by India and China, representing 30% of worlds total Mobile devices sales rose in 2011 Smartphone showing strongest growth Nokia - remains No. • in late 1970’s, nokia involved into telecommunication industry. Nokia - Turnaround Strategy; prev. next. Mobile phones have gone through major changes since introduction in 1994 and are constantly evolving to meet customer expectations.oo o oNokia dominates the biggest markets a very deep engineering competence, Ability to manage the capital in a profitable manners Manufacturing globally acceptable quality handsetsNokia OverviewOver the past 150 years, Nokia has evolved from a riverside paper mill in south-western Finland to a global telecommunications leader connecting over 1.3 billion people.

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