22 janvier 2012 - Bing, le moteur de recherche de Microsoft, bénéficie d'une nouvelle campagne de publicité outre-Atlantique avec le slogan "Bing is for #doing". Recently Concluded . Tagline of Microsoft Your Potential. Slogans have been used in marketing for a very long time but today they’re everywhere, used by all kinds of brands and businesses. Itâs the effect that Nikeâs âJust Do Itâ has.Then, weâll go through some tips to help you write a catchy slogan for your company.Open Happiness was the longest used slogan in the history of the company.The tagline was so good that Apple found different ways to revive it throughout its marketing campaigns over the years.Many brands donât have a slogan.People will attack you for your audacity, but at least youâre promoting great role models.The slogan appears on all products form coffee cups to napkins.By looking at some of the famous brandsâ slogans and the story behind them, youâll understand what elements make them successful.Slogans devoted to customer service, especially ones that guarantee quality and satisfaction even if it's at the company's expense, play extremely well with the public.These few words might give you tons of trouble, because itâs not easy to come up with a good brand slogan.Make it about them (not you), think about what do they feel and how can you're product make them feel appreciated.When defining happiness, Coca-Cola believes the quest for true happiness is not a quest, but a choice.The best part is that branding experts are a very affordable option if you run a startup or a small company.This slogan connect emotionally with the hard-working cross-section of Americans who keep this country running every day; from the construction worker, to the lawyer and so forth.In this article letâs focus on slogans, or advertising taglines if you wish.If you associate with higher qualities (courage, imagination, creations), your ads will be far more evergreen.LâOreal found a simple way to convince women they are not doing anything wrong when buying and applying makeup.Slogans should never be longer than a sentence, anything longer will become jumbled and ultimately forgettable.The campaign launched in 1988 was highly successful ever since, by featuring numerous notable athletes in order to attract customers and promote the image of Nike.When the âThink Differentâ campaign launched, Apple immediately felt the boost despite having no significant new products, and changed peopleâs perception of Apple products just being some âtoysâ.No one has the right to criticize a woman for something she wants and loves to do.Thatâs why I wrote this article â to showcase some good slogan examples for your inspiration. Adding up the stories that make Microsoft, By the Numbers is an interactive look at what drives us, from quantum computing to environmental sustainability. When you hear the slogan, the product comes to mind immediately. Disneyâs tagline is âThe happiest place on earthâ; and many slogans e.g. Play together with friends and discover your next favorite game.
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